JOAN SCOTT, CEO, Habia
The workforce is changing and the beauty sector, like all others, is experiencing a new dynamic, as four distinct generations may now find themselves interacting together in the workplace.
Each of the different generations - Baby Boomers (1946-1964), Gen X (1965-1980), Millennials (1981-200), and Gen Z (2001-2020) – have been shaped by the political events, socio-economic climate and the technological advances of their formative years, and each group comes with different values, attitudes, strengths and weaknesses.
Although the workplace has always reflected the different behaviours of previous generations, Joan will interview successful salon owners who will share their experiences of how, with each new generation we see innovative ideas, a fresh vision and a new energy. Panellists will share their understanding of successfully bringing these four generations together and demonstrate how this can provide a distinct positive advantage as each generation imparts their distinct knowledge, experience and skills.
However, having a multi-generational workforce can also create a breeding ground for dysfunction, conflict and diminished productivity. Issues can include communication breakdowns, favouritism towards one generation or different visions of what the workplace values should be.
Beauty Managers are now overseeing a truly multi-generational staff, so the need to understand and embrace their unique qualities and key differences has never been so important for the successful leadership of a team or a business.
